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Product & Brand Design Portfolio

Accomplished design leader with over a decade of experience in crafting digital experiences and aiding early-stage startups in product maturation. Skilled in transforming intricate data into intuitive, user-centric products through extensive knowledge in data science principles and geo-spatial/non-spatial data visualization. Expertise in UI/UX design, prototyping, and user testing. Balancing roles as a high-level individual contributor and manager, I lead cross-functional teams through the entire product design process—from discovery and research to execution—delivering impactful, user-centered solutions.

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Work Examples

Professional Experience

Aug 2020 - Present
Head of Design | Replica

A platform designed to enhance decisions on the built environment through intuitive geo-spatial data visualization

  • Spearheaded the design team as both an individual contributor (IC) and manager, developing an intuitive product that grants access to proprietary, disaggregated datasets.
     

  • Established a comprehensive design system in Figma, enhancing consistency across product designs and streamlining collaboration between design and development teams.
     

  • Implemented a qualitative research process to integrate user feedback into design decisions through regular experience interviews.
     

  • Crafted competitive, user-centered design solutions including user journeys, flows, wireframes, and prototypes, focusing on automation and personalization.
     

  • Led a dynamic team of product, brand, and contract designers to unify visual design language across product, marketing, and brand identity.

Feb 2014 - Aug 2020
Design Director | mySidewalk

mySidewalk | Innovative tools and insights for community data access, aimed at societal improvement

  • Directed the creation of a pioneering data storytelling tool, enabling users to craft and share complex visualizations, maps, charts, and tables.
     

  • Initiated and developed a Data Library feature, later becoming a standalone product, grounded in data science best practices.
     

  • Contributed to product naming and branding, establishing cohesive design systems for both brand and product consistency.

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