Product & Design Leader
I lead product design for complex SaaS platforms, helping teams turn messy workflows, fragmented systems, and emerging technologies into clear, scalable product experiences.
Currently Head of Design at Lula, where I lead design across a multi-sided property maintenance platform spanning internal operations, resident experiences, customer portals, provider workflows, vendor tools, native mobile apps, and AI-powered orchestration.
Featured Case Studies
Selected work across complex SaaS platforms, design systems, and operational workflows
Replica Studio
Platform Transformation
Led platform redesign that scaled from hundreds to thousands of users while achieving profitability
Complex Data Simplified
Transformed fragmented analytical workflow into intuitive experience reducing user onboarding friction
Construction SaaS
Leading systematic UX overhaul and AI-enhanced development processes for construction management platform
I lead product design for complex SaaS platforms, helping teams turn fragmented workflows, operational systems, and emerging technologies into clear, scalable product experiences.
Over the past decade, I’ve led design and product strategy across multi-sided platforms, geospatial analytics, civic data, and construction technology. My work has focused on simplifying complex workflows, building scalable design systems, improving design-to-engineering collaboration, and helping teams use AI-assisted prototyping and behavioral analytics to validate product decisions faster.
Results Delivered
Led multi-sided SaaS platforms across internal, customer, provider, and field workflows
Shipped foundational product changes through staged rollout and analytics monitoring
Reduced development cycles by 40% through design systems and AI-assisted workflows
Additional Case Studies
Comprehensive product leadership across platforms and industries:
Replica Design System
Development Acceleration
Built systematic foundation enabling 40% faster delivery cycles across entire platform
0-to-1 No-Code Civic Platform
Pioneered component-based data visualization platform enabling non-technical government users to build sophisticated reports and dashboards
Replica Data Library
Most-Requested Feature
Delivered strategic 0-1 initiative with 10x usage that eliminated customer success bottlenecks
Real-Time Analytics
Redesigned data visualization platform for actionable insights during COVID-19 crisis response
Product-First Identity
Unified product and brand experience ensuring cohesive user journey across all platform touchpoints
Professional Experience
Now 2025 - Present
Head of Design | Lula
Leading product design across Lula’s multi-sided property maintenance platform, spanning Core and Foresight across internal operations, resident, customer, provider, vendor, and native mobile experiences. Built the product design department, introduced AI-assisted prototyping and FullStory analytics, created Lula’s Design OS, and led design strategy for Flat Rate Services.
Aug 2024 - Aug 2025
Product Design & Strategy Lead | Tractics
Led product design strategy and process development for a pre-Series A construction management SaaS platform, operating in an acting product leadership capacity while improving product planning, design systems, delivery practices, and AI-assisted workflows.
Aug 2020 - Aug 2024
Head of Design | Replica
Led product strategy that scaled Replica from hundreds to 10,000+ users while contributing to $18M ARR achievement. Built comprehensive design systems, guided strategic product-market fit initiatives, and delivered most-requested feature with 10x usage over any other platform capability.
Feb 2014 - Aug 2020
Design Director | mySidewalk
Led 0-to-1 product development for no-code civic data platform, pioneering Squarespace-like interface years before mainstream no-code adoption. Created systematic approach to data democratization enabling non-technical government users to build sophisticated analytical tools.