Product & Brand Design Portfolio
Accomplished design leader with over a decade of experience in crafting digital experiences and aiding early-stage startups in product maturation. Skilled in transforming intricate data into intuitive, user-centric products through extensive knowledge in data science principles and geo-spatial/non-spatial data visualization. Expertise in UI/UX design, prototyping, and user testing. Balancing roles as a high-level individual contributor and manager, I lead cross-functional teams through the entire product design process—from discovery and research to execution—delivering impactful, user-centered solutions.
Work Examples
Replica Places Study
The Places Study feature revolutionizes how users interact with mobility data, offering a granular view of daily life dynamics for residents, visitors, and commercial vehicles nationwide. It provides comprehensive insights through an intuitive interface, enabling detailed analysis of demographic and mobility patterns.
mySidewalk Reports
and Dashboards
The Reports and Dashboards feature at mySidewalk is a powerful tool designed to support community development, health outcomes, economic stability, housing security, and public safety through data visualization and analysis. This feature functions similarly to a web-building platform like Squarespace, allowing users to create, customize, and publish data-driven reports and dashboards.
Replica Trends
The Trends Dashboard provides close to real-time insights into mobility, economic activity, and land use across specified geographies. At the height of COVID-19, this feature offered users a comprehensive view of evolving trends through an intuitive interface, enabling informed decisions about community status and public policies.
Replica Studio Redesign
The Studio.Replica redesign transformed Replica's platform into a user-friendly tool for creating, customizing, and publishing data-driven reports and dashboards. This redesign enhanced the overall user experience by providing intuitive data visualization capabilities.
Professional Experience
Aug 2024 - Present
Product Design Lead | Tractics
Leading the design transformation at a fast-growing pre-Series A startup, specializing in construction management SaaS products.
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Directed the creation and implementation of a scalable, comprehensive design system, significantly reducing design-to-development cycles and ensuring UI/UX consistency.
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Established user research processes, integrating insights from support tickets, onboarding sessions, and customer interviews into strategic product improvements.
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Conducted extensive UX audits, redesigned the information architecture and navigation patterns, improving user engagement metrics and streamlining workflows.
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Collaborated closely with product, engineering, and leadership teams to align design strategies with business goals, directly influencing Series A funding preparation.
Aug 2020 - Aug 2024
Head of Design | Replica
A platform designed to enhance decisions on the built environment through intuitive geo-spatial data visualization
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Led design as an individual contributor and manager, significantly enhancing user experience and product usability with proprietary data visualization tools.
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Developed a robust design system in Figma, streamlining the design-to-dev handoff process.
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Implemented qualitative user research, conducting regular user interviews to drive product enhancements.
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Created user-centered solutions including user journeys, wireframes, and prototypes focused on automation and personalization.
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Managed product, brand, and contract designers to ensure cohesive visual identity across all touchpoints.
Feb 2014 - Aug 2020
Design Director | mySidewalk
mySidewalk | Innovative tools and insights for community data access, aimed at societal improvement
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Spearheaded the creation of a groundbreaking data storytelling platform, enabling intuitive data visualization and sharing.
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Initiated a comprehensive Data Library, evolving into a standalone product integral to business growth.
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Defined product branding, identity, and cohesive design systems across product and marketing channels.