Product & Brand Design Portfolio
Accomplished design leader with over a decade of experience in crafting digital experiences and aiding early-stage startups in product maturation. Skilled in transforming intricate data into intuitive, user-centric products through extensive knowledge in data science principles and geo-spatial/non-spatial data visualization. Expertise in UI/UX design, prototyping, and user testing. Balancing roles as a high-level individual contributor and manager, I lead cross-functional teams through the entire product design process—from discovery and research to execution—delivering impactful, user-centered solutions.
Work Examples
Replica Places Study
The Places Study feature revolutionizes how users interact with mobility data, offering a granular view of daily life dynamics for residents, visitors, and commercial vehicles nationwide. It provides comprehensive insights through an intuitive interface, enabling detailed analysis of demographic and mobility patterns.
mySidewalk Reports
and Dashboards
The Reports and Dashboards feature at mySidewalk is a powerful tool designed to support community development, health outcomes, economic stability, housing security, and public safety through data visualization and analysis. This feature functions similarly to a web-building platform like Squarespace, allowing users to create, customize, and publish data-driven reports and dashboards.
Replica Trends
The Trends Dashboard provides close to real-time insights into mobility, economic activity, and land use across specified geographies. At the height of COVID-19, this feature offered users a comprehensive view of evolving trends through an intuitive interface, enabling informed decisions about community status and public policies.
Replica Studio Redesign
The Studio.Replica redesign transformed Replica's platform into a user-friendly tool for creating, customizing, and publishing data-driven reports and dashboards. This redesign enhanced the overall user experience by providing intuitive data visualization capabilities.
Professional Experience
Aug 2020 - Present
Head of Design | Replica
A platform designed to enhance decisions on the built environment through intuitive geo-spatial data visualization
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Spearheaded the design team as both an individual contributor (IC) and manager, developing an intuitive product that grants access to proprietary, disaggregated datasets.
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Established a comprehensive design system in Figma, enhancing consistency across product designs and streamlining collaboration between design and development teams.
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Implemented a qualitative research process to integrate user feedback into design decisions through regular experience interviews.
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Crafted competitive, user-centered design solutions including user journeys, flows, wireframes, and prototypes, focusing on automation and personalization.
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Led a dynamic team of product, brand, and contract designers to unify visual design language across product, marketing, and brand identity.
Feb 2014 - Aug 2020
Design Director | mySidewalk
mySidewalk | Innovative tools and insights for community data access, aimed at societal improvement
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Directed the creation of a pioneering data storytelling tool, enabling users to craft and share complex visualizations, maps, charts, and tables.
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Initiated and developed a Data Library feature, later becoming a standalone product, grounded in data science best practices.
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Contributed to product naming and branding, establishing cohesive design systems for both brand and product consistency.