Graphic Design Portfolio
I help growth‑stage startups reach product‑market fit and scale by pairing strategic product leadership with clear positioning, rapid iteration, and robust design systems. Deep experience turning complex, data‑rich challenges into intuitive, user‑centric solutions. Proven track record guiding Series A and Series B companies through roadmap definition, cross‑functional alignment, and investor‑ready outcomes while mentoring high‑performing product and design teams.
Selected Work Examples
Tractics UX & IA Transformation
Transformed Tractics’ fragmented UI into a cohesive, scalable system, cutting design time by 50%, reducing rework by 50%, and speeding up feature delivery by 25%. Introduced full audits, a new design system, and cross-team processes to improve quality and launch efficiency.
Replica Places Study
The Places Study feature revolutionizes how users interact with mobility data, offering a granular view of daily life dynamics for residents, visitors, and commercial vehicles nationwide. It provides comprehensive insights through an intuitive interface, enabling detailed analysis of demographic and mobility patterns.
mySidewalk Reports
and Dashboards
The Reports and Dashboards feature at mySidewalk is a powerful tool designed to support community development, health outcomes, economic stability, housing security, and public safety through data visualization and analysis. This feature functions similarly to a web-building platform like Squarespace, allowing users to create, customize, and publish data-driven reports and dashboards.
Replica Trends
The Trends Dashboard provides close to real-time insights into mobility, economic activity, and land use across specified geographies. At the height of COVID-19, this feature offered users a comprehensive view of evolving trends through an intuitive interface, enabling informed decisions about community status and public policies.
Replica Studio Redesign
The Studio.Replica redesign transformed Replica's platform into a user-friendly tool for creating, customizing, and publishing data-driven reports and dashboards. This redesign enhanced the overall user experience by providing intuitive data visualization capabilities.
Professional Experience
Aug 2024 - Present
Tractics | Product Design & Strategy Lead | Tractics
Leading the product transformation at a fast-growing pre-Series A startup, specializing in construction management SaaS products.
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Enhanced product development processes, delivered strategic roadmap alignment, reduced design-to-development cycles ~40%.
Aug 2020 - Aug 2024
Head of Design | Replica
A platform designed to enhance decisions on the built environment through intuitive geo-spatial data visualization
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Built comprehensive design systems, guided strategic product-market fit initiatives, and helped secure critical funding milestones.
Feb 2014 - Aug 2020
Design Director | mySidewalk
mySidewalk | Innovative tools and insights for community data access, aimed at societal improvement
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Developed groundbreaking data-driven products, significantly expanded user adoption, and drove substantial platform growth.